We gave the humble hyperlink superpowers, and made it a superlink. It has all the qualities of a regular link in terms of distributing, posting and promoting, yet allows both content creators and content consumers to achieve much more from every link they share or click. After 25 years of standstill it's about time someone takes the old-school hyperlink forward.
WHY NEGEV?Both my partner and I are not originally from the Negev - he's from the north, I'm from the center. I drive 115km to work each day (and 115km back). So why Negev? Better atmosphere, real community with less bulls**t, opportunity to have an impact socially and not only commercially, having a huge office at the price of two crappy rooms at TLV, bonus at the Innovation Authority grant. Now I have a local team and nothing can replace them.